Fredem is a hypothetical vertical market brand combing skateboard and skateparks. It stands for a place where individuals have the freedom to be who they want, when they want. A community built organization built of those who seem rebellious. A skatepark with no admission fees that is open 24-7, but created to look like an abandoned parking garage… in other words a skaters paradise.
I create a brand, the schematic for the skatepark, 3D print as well as basic gender neutral apparel and skateboard decks.
The project was on display in an art gallery in 2015.